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SONIC ELECTRONICS

ABOUT US

The most trusted supplier of professional Audio, Video, lighting, Control, Rigging, and control products across Middle East and Africa.

We represent a collection of technology brands and end-to-end project support services.

Who We Are

Always deliver more than expected.

Sonic Electronics is a professional Audio, Video, Control, Lighting, Rigging, and Stage Effects equipment distributor. SONIC HQ located in Qatar has branch offices in the Kingdom of Saudi Arabia and the United Arab Emirates to cover the whole GCC, Middle East, and Africa Operations. SONIC represents a collection of globally renowned technology brands and solutions for AV system Integrators.

As a leading Audio-Visual distributor, we understand the unique requirements of different spaces and are well-positioned to offer the right solution by providing an excellent business environment, our team is highly motivated and stays up to date with current Audio-Visual technologies and services.  We strive to achieve the highest customer satisfaction with our superior products, expert advice, and efficient service. The brand is our promise; we create the true nature of the sensory experience for our customers.

Why Choose Us

The Audio-Visual Industry has drastically changed over the past ten years. Audio Visual Systems helps companies to increase productivity, operate efficiently, communicate across broad platforms, and help with delivering information to their employees and clients. The Audio-Visual industry of today, requires a forward-thinking technology, centric group to properly deliver outstanding audio-visual solutions.

Our Trained designers design the entire system and ensure that the individual technologies are compatible with each other and, when combined, achieve the result the customer envisions. Working with Sonic which both designs and integrates the solution gives you the opportunity to participate earlier in the process. Every design needs to be a custom-designed solution meeting the needs of communication for that particular space. The sonic design includes control system programming, user interface design, drawing packages, and system documentation. 

Our Vision

“Global Brands, National Expertise and Local Services”

Become the most trusted supplier of professional Audio, Video,  Control, Lighting, Rigging, and control products across the Middle East and African regions.

Our Mission

Identity as professionalism​

FOR OUR CUSTOMERS

Deliver best in class professional audio, video & control solutions from industry leading brands with superior pre-sales technical and commercial support, on time, at a fair price, positioned eminently in the market through dominant marketing.

FOR OUR PARTNERS / VENDORS

Professional representation to a wide customer base, positioned in the market sensitive to local demand. Consultative sales approach, service competence, efficient logistics, marketing expertise and training academies.

FOR OUR EMPLOYES

Provide a platform for personal achievement through development support in a collaborative environment whilst championing a comfortable, enjoyable place of work. Surrounding employees with inspiring teammates who collectively can achieve realistic goals.

Our Values

Our Core Values

Sonic is a passionate company that tackles to deliver excellence for each and every client. Each member of the Sonic team is determined to make every project happen on time and on budget, while aiming to be the best at what we do.

Customer Centric

We listen to our customers to understand and deliver on each of their needs. We build trust by making each customer successful by fulfilling our commitment to their satisfaction.

Stronger Together

We work as one team and move decisively in the same direction. We leverage our global diversity and combine our strengths for the interest of our business and customers.

One Step Ahead

We develop reliable, future solutions that innovate and deliver strong long-term performance. We continually move in the direction of our strengths to be one step ahead.

Better Every Day

We look for safer and better ways of working with a continuous improvement mindset. We take ownership and are empowered to seek better ways of working while developing our people.

OUR BRANDS

    ALWAYS DELIVER MORE THAN EXPECTED

    Sonic Electronics is a professional Audio, Video, Control, Lighting, Rigging, and Stage effects equipment distributor based in Middle East and Africa. We represent a collection of technology brands and end to end project support services.

    REACH US

    Sonic Electronics

    Office No: 09 | Building No: 2383 | Street: Salahuddin Al Ayubi 

    Al Malaz Dist.

    Riyadh | Kingdom of Saudi Arabia.

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